Overview:
In Part 2 of How to Unleash Email Marketing with MailChimp,Travis L. Holt, Co-founder, CEO & Author of the book used for curriculum titled How to Unleash Email Marketing with MailChimp jumps right back in where we left off from Part 1. After setting up our MailChimp accounts we take a tour of the Email Marketing features available online for free using MailChimp. After familiarizing ourselves with the features including
- Performance Reports
- Templates
- List Management tools
we take a stab at setting up our own Email Campaign using an Email Template to send out to a Mailing/Subscriber list. We use Microsoft Excel and MailChimp online web forms to collect email addresses for our Mailing list. By the end of this course, you will have the skills needed to create and monitor your own Email Campaigns or eBlasts using the powerful Free service features provided by MailChimp.